B2B Memes

MARCH 28, 2012

Gina Tapani. Anytime you write in depth about a new technology, you are at risk of falling into what might be called the Trapani Trap. A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” As Google’s innovative technology evolved and its uses expanded, she would continue updating her book.

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B2B Memes

MARCH 26, 2012

In his autobiography, The Last Laugh , S. J. Perelman recalls that his first book included the following blurb from Groucho Marx: “From the moment I picked up your book until I laid it down, I was convulsed with laughter. Some day I intend reading it.”. Perelman doesn’t say how he felt about it, but given his admiration of the Marx Brothers, he was surely delighted.

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B2B Memes

MARCH 6, 2012

There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact. It relates the years-long debate between D’Agata, an essayist, and Fingal, a fact checker, about whether artistry and accuracy can cohabit in the same nonfiction essay. Not surprisingly, perhaps, the book itself, as Craig Silverman says , “isn’t, you know, factual.”.

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B2B Memes

MARCH 1, 2012

In the beginning of February, I challenged myself to post at least 10 times a day on Twitter. As I explained in the blog entry announcing the challenge , I had a variety of reasons for undertaking it. Mainly, though, I wanted to make better use of my Twitter account. Now that the month is done, how did I do? And what, if anything, have I learned? Unlike my previous challenge to publish one blog post a day in November, I didn’t quite achieve my goal this time.

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