Top B2B Marketing Zone A/B SIC Content for Week of Feb 04

B2B MARKETING TRACTION FEBRUARY 6, 2012 5 Reasons Your B2B Website Visitors Don’t Trust You When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy? MORE >>	B2B MARKETING TRACTION FEBRUARY 9, 2012 How Much Should I Spend on My B2B Marketing? (Part 1) Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? The answer requires a combination of science and art. In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example. Does the science end here? MORE >>	RECENT POSTS FEBRUARY 9, 2012 \| B2B MARKETING TRACTION How Much Should I Spend on My B2B Marketing? (Part 1) FEBRUARY 6, 2012 \| B2B MARKETING TRACTION 5 Reasons Your B2B Website Visitors Don’t Trust You
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