Trust: Get It, Measure It, Grow It Online or Offline
B2B Marketing Traction
NOVEMBER 9, 2009
Tweet. I just finished reading two books about trust, Trust Agents and The Trusted Advisor. Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. Here are some of my takeaways from the books.
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