Chris Koch
JANUARY 29, 2010
Image via Wikipedia. The price is the forms we make people fill out to download white papers or sign up for events. The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson.
Chris Koch
JANUARY 29, 2010
Image via Wikipedia. The price is the forms we make people fill out to download white papers or sign up for events. The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson.
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Chris Koch
FEBRUARY 24, 2010
Image via Wikipedia. The only way we can do that is by providing a range of different content—thought leadership, news, education, training, support—in a range of different channels—events, white papers, communities, private meetings—at all phases of the buying cycle. I resisted treating it as a standalone in the survey.
Chris Koch
JULY 16, 2010
Image via Wikipedia. Through our events, white papers, videos, whatever, we must prepare our audience to experience that waking dream. Coppola was just leading me by the hand through his vision of the Godfather (and I’m really grateful that he did, don’t get me wrong).
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