Is the quality of your data hindering your ABM success?
eTrigue
JANUARY 16, 2024
Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. Second-Party: Acquired from a trusted partner. Keep in mind — speed matters.
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