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Paul Gillin

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Five Lessons From the Web 2.0 Summit

Paul Gillin

and Twitter. For the first time in 20 years, the link and the URL are losing market share,” he said, noting that there is no standardized way to link to the page of a digital book. and Twitter. I had a chance to attend the recent Web 2.0 Here are five key insights I took away. Can a sim fit in with your digital marketing plan?

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How to Promote an Event with Social Media

Paul Gillin

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Create short-code URLs using a service like Bit.ly. AcmeForums).