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Onalytica B2B

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. They accepted what each brand said on face value and took it as gospel – after all, why would brands lie or manipulate the truth?