markempa

MARCH 2, 2007

B2B marketers need to do more for their sales team than just throwing leads over the wall. This is especially true with complex sales that require multiple conversations on the phone before you may get your first face to face meeting in the later stages of their buying process. Expect your sales team to follow up on each lead promptly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

chiefmartech

JULY 31, 2017

The Ad Maze report in the Wall St. Journal is only the most recent illustration of the number of middlemen (and resulting lack of transparency) between you and your intended audience. The bad news is that attention of others will come with a price tag. For every $1 you invest in advertising, you only get $.44 44 of value.

Advertising Agencies 57

Advertising Agencies Advertisements Advertising Peer-to-peer 57

Convince & Convert

JULY 8, 2010

The Wall Street Journal said email’s era had ended thanks to Facebook. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. March 2009. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” October 2009. So is email immortal?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128