8 Questions to Help You Decide if Your Content is Good Enough
The Point
APRIL 19, 2017
Are the topics and stats current—no more than a year or so old? In contrast, lead nurturing content – content designed to nudge a prospect along the sales cycle – is often tailored to answer questions for those further along in the purchase process. Clients often ask: “What’s the maximum shelf life for demand generation content?”
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