B2B Market Segmentation – Part 2: How to Approach Segmentation
Everything Technology Marketing
OCTOBER 10, 2010
While company size or industry SIC/NAICS classifications are easy to gather for demographics-based segmentation, behavioral data is not that easy to come by. For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)?
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