Avitage

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The evolution of content quality criteria

Avitage

Does it address SEO requirements with the correct key words, metadata, image tags, etc. Obviously necessary, but in the digital era, insufficient. This is table stakes. Attractive, engaging, easy to read. Good advice, and table stakes. I would add: are related assets connected or cross-linked? Contextually Relevant and Personalized.

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Find vs Create Sales Opportunities

Avitage

Marketing tactics such as advertising, inbound and content marketing, and SEO are effective here. They also have a pretty good idea of what they expect to pay. Find opportunity prospects are actively searching.