Reading the Hype Meter for Customer Experience Management
Customer Experience Matrix
DECEMBER 8, 2006
Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., Now the ratio in favor of CRM is so high you can barely guess it—maybe 5:1 for news and 20:1 for search.
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