The Point

APRIL 30, 2013

Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. You can engage in thought leadership through social media, or propagate early stage content into the marketplace.

Demand Generation Agencies 100

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The Point

MARCH 18, 2014

If those purchased lists, as is often the case, filter into the company’s demand generation engine, the result is the kind of indiscriminate, untargeted campaigns that are the topic of Phil’s rant. Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies.

Demand Generation Agencies 100

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The Point

DECEMBER 17, 2010

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Fewer companies, however, can claim to have adapted their sales process as readily.

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The Point

JUNE 1, 2010

Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones. We’ve built games for pharmaceutical companies targeting women aged 55+, games for LEGO targeting kids, and games for Microsoft Bing to drive search queries.

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