Marketers Need a Mindset Reset for B2B Personalization
Marketing Interactions
JULY 18, 2021
Think about it this way: A buyer types an inquiry (question) into a search engine. The best way I’ve found to do this is by uncovering and understanding the questions your buyers will (and must) ask as they move through the process of solving their problem. They’re presented with options and choose one they think promises an answer.
75 
Let's personalize your content