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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

MAY 23, 2007

Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. A few of the recent acquisitions (Acxiom Impact / Kefta, Omniture / Touch Clarity, Silverpop / Vtrenz) marry particular pairs of capabilities. The Web site itself sits in the middle.

Enterprise Management 120
Enterprise Management Marketing Management Vtrenz Online Marketing 120
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