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Database Marketing Resource Management Demand Generation Agencies Telemarketing Online Marketing Bandwidth Direct Marketing Emarketing Enterprise Management Demand Generation More Related Topics >

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. deal; more search competition=a good thing.

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Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

MAY 23, 2007

Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. A few of the recent acquisitions (Acxiom Impact / Kefta, Omniture / Touch Clarity, Silverpop / Vtrenz) marry particular pairs of capabilities.

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