Remove satisfaction

ViewPoint

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? Some of it is branding, such as blogging and YouTube. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

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How to Make Social Sell: From Thought Leader to Thought Provoker

ViewPoint

I learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube. You give customers' a sample providing momentary satisfaction, but not enough for the desire to be completely sated. This is How They're Doing It.