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B2B Prospecting Data Just Keeps Getting Better

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Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend. Self-identifying keywords used on the company website (ALC).

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. He adds that there is so much logic for CRM and marketing automation being brought together that M&A activity will happen at some point.