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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. 60 Common Marketing Acronyms.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. 28 Awesome B2B Social Media Statistics - Social Media B2B , August 4, 2010 Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. 28 Awesome B2B Social Media Statistics , August 4, 2010.