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Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering. A Complete Data Solution.

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New developments in B2B marketing list acquisition

Biznology

Business lists can be divided into four general types: Compiled files assembled from directories, the Internet, or other public and private sources, by such suppliers as D&B, InfoGroup, Data.com, NetProspex and ZoomInfo. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks.

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Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A Complete Data Solution When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering.

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The Role of Data in Predictive Marketing

Orb Intelligence

Begemoths Salesforce.com and Marketo have recently acquired predictive marketing software companies ( RelateIQ and Insightera ), indicating that they are serious about data intelligence, too. But they rarely have company websites, multiple email domains, social network accounts, or other information found on the Web.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Social networking stuff fits here too. We generate, score and manage leads to sales completion and integration with Salesforce.com. I’m sure I forgot a few. Feel free to chime in if I did.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

It's also fully integrated with Salesforce.com. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD. Pricing starts at about $300 per month. LeadGenesys offers broad functionality for tracking email campaigns and website visits.