What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
ViewPoint
MAY 13, 2016
A couple of years ago I wrote a blog for Salesforce.com about lead definition. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. All because the CEO did not insist on a common definition of a lead. Define what a lead is. Answer the questions: What do we sell?
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