Everything Technology Marketing

DECEMBER 11, 2013

Second, an outside analyst will provide context through knowledge of related industry verticals — as well as third-party objectivity. This individual is responsible for keeping the process rooted in the path and realities of the firm. With these two figures in partnership, you’re prepared to move to the next step.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 14, 2009

Enabling the sales team for success 9. What constitutes initial success in this vertical (initial number of adopters, rate of adoption of first buyers)? What constitutes longer-term success in this vertical (market share, share of wallet, number of customers, revenue)? Developing the measurable objectives 6. Implementation 10.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

JANUARY 1, 2011

2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011. It was difficult to tell lead quality and impact on sales pipeline, so in the absence of real quality indicators, more was considered better.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100