Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation
Tony Zambito
FEBRUARY 22, 2010
The growth of CRM, Sales Automation, and Data Mining applications has provided a home for the numerous lists of market and company data. It also can put into context where is the appropriate place to “go-to-market” in terms of who to reach with sales and marketing messaging. Goals Not Roles.
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