Oktopost

NOVEMBER 18, 2020

“No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Zoominfo

OCTOBER 21, 2021

What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. Has your prospect followed you on social channels?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

FEBRUARY 25, 2021

Social Media. Social media platforms make it incredibly easy for visitors to interact with a brand. Similar to email nurturing and blogging, a company’s social media presence provides a unique opportunity to promote a variety of initiatives, in a variety of ways. it’s called SOCIAL media, after all?—offers

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

Social Media Social media platforms make it incredibly easy for visitors to interact with a brand. Similar to email nurturing and blogging, a company’s social media presence provides a unique opportunity to promote a variety of initiatives, in a variety of ways.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Engagio

JANUARY 14, 2021

This activity includes searches and research across websites and social media (yours and your competitors’). Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. But yours could be set up differently, based on your business’s needs: Qualified — Aware — Engaged —.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Strategic-IC

SEPTEMBER 17, 2022

For example, instead of MQLs and SQLs (Marketing or Sales Qualified Leads), you should measure: MQAs (Marketing Qualified Accounts). SQAs (Sales Qualfied Accounts). SQOs (Sales Qualified Opportunities). Avoid frustration and miscommunication, when sharing and educating Sales on your ABM framework.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. As a result, we generated six sales-qualified opportunities and closed two sales.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58