Webbiquity

MAY 10, 2011

Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. If there is an individual in your CRM system who is also following you on Twitter, or who likes you on Facebook, or who has left a comment on your blog, that should be noted.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Online Marketing Institute

JULY 31, 2009

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. But there is no such thing.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40