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30 Women Shaping B2B Tech Marketing

SnapApp

Today, she’s the Content Strategy Team Lead at Drift. . It's not realistic to believe that every company is going to have success with the same tactics everyone else has used. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Nandini Jammi.

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30 Women Shaping B2B Tech Marketing

SnapApp

Today, she’s the Content Strategy Team Lead at Drift. It’s not realistic to believe that every company is going to have success with the same tactics everyone else has used. Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Nandini Jammi.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Why Chatbots Are a Must-Have for Businesses (and How to Build One!).