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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

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5 Email Trends to Watch in 2018

Inbox Insight

Have you ever found that you’re sifting through hundreds of emails on your commute to work, but you’ve just received one detailing the ‘10 Reasons You’re Not Losing Weight’, after researching ‘How to get fit’ the night before? It speaks to you – it’s almost like it knows you. But also very successful. Artificial Intelligence.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. All thoughts are welcome!