How Marketers Can Help Reps Use Sales Content Effectively
Marketing Interactions
OCTOBER 8, 2020
The 2020 Benchmarking Sales Readiness and Sales Enablement Report from the Sales Management Association found that while 61% of sales leaders say digital content is important, only 32% consider their organizations effective at using it. There are several reasons for ineffectiveness in using digital content. Why the buyer will care.
122 
Let's personalize your content