Remove regression

Customer Experience Matrix

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NGData Gives Enterprise Marketers a Customer Data Platform of Their Own

Customer Experience Matrix

The predictions can be based on conventional predictive methods like regression or on integrated machine learning. Often the company is able to use regression models that the client has built already for other data sources.

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Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling

Customer Experience Matrix

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. The predictive modeling tool, prosaically named Analytics, builds logistic and least squares regression models. They're a good choice for companies that need something simple yet powerful.

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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

An automated approach would eliminate that by using techniques like regression analysis to derive the formulas directly from the data. Think about lead scoring, where the traditional approach is for a team of people to sit around a table and negotiate a set of scoring rules.

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Types of Lifetime Value Models

Customer Experience Matrix

A complex model involves polynomial formulas and multi-variate regression and such. This ranges from simple to, um, complex. A simple model would be something you could do with math functions in a spreadsheet. It can incorporate many more factors than a simple model and allows for subtle relationships among them.

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WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

DMSI can calculate these values through a regression analysis based on reports extracted from the system. But the component scores can be based on user-specified ranges or on fixed divisions such as quintiles or quartiles. Users decide on the ranges separately for each component. They also specify the number of points assigned to each range.

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Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect

Customer Experience Matrix

So far as I know, none of the current products does any statistical analysis, such as a regression model, to estimate the true impact of messages at either the individual or campaign level. Compared with last click attribution, use of sales stages is a major improvement. But it’s far from the ultimate solution.

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[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

It then uses regression analysis to estimate the influence of each promotion and promotion attributes, such as ad size and format, on stage movement. Reports provide detailed information on reach, frequency, pacing, inventory, and other advertising-specific metrics.