question work Segmentation Related Topics 
The Effective Marketer
FEBRUARY 19, 2013
After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. These are simple, but important questions.
The Effective Marketer
SEPTEMBER 25, 2012
I have worked with partner marketing programs from some big companies like IBM, SAP, Sage, and smaller ones like Adaptive Planning and Avalara and based on this experience I would like to share with you what I think are the 10 Do’s and Don’ts of Partner Marketing Programs.
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The Effective Marketer
JUNE 1, 2011
The report breaks down companies into three segments: No Marketing Automation, and no processes. But how are processes helping make sure the system works? And when the process includes both sales and marketing working together on definitions, on content strategy, and qualification criteria companies see higher response rates overall.
The Effective Marketer
FEBRUARY 15, 2010
I work for a B2B software company and we do regular email blasts. Just beware of that inevitable question “why are we not getting the same results?” The last question is probably the most important. Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Is this good?
The Effective Marketer
MAY 27, 2015
Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. Based on the framework you established in step 1 you can group your data into different segments and drill down into the particulars of a certain element.
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