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The Ultimate Guide to Marketing Campaigns

Hubspot

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Follow-up email open rate. Opt-in conversion rate. Click-through rate. Conversion rate.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

In this post we’ll focus on optimizing response rates. Someone asked what they could do to attract even more leads and improve their response if they already had a content strategy in place. Biznology , June 30, 2010 Image via Wikipedia. Why Email Testing? This is a great question! Simplicity. Actionable. Drip Too Fast.