The Ultimate Guide to Marketing Campaigns
Hubspot
NOVEMBER 6, 2018
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. To classify as “SMART”, a goal must be Specific, Measurable, Attainable, Relevant, and Timely. Opt-in rate.
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