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4 Elements that drive B2B direct marketing results

Biznology

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Secondly, determine the job functions and titles of the likely individuals who would be involved and/or responsible for making the purchase decision. 1-10, 11-25, etc.) Sounds simple, right?

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List Buying: 3 reasons why this tactic can be deadly for marketers

markempa

The next two posts will focus on how to build a list and then on how to use a purchased list if you choose to go that route. You pick it up to hear: “Hi, this is Ima Teleprospector calling from Irrelevant Company, and I wanted to find out when you might be purchasing Irrelevant’s Products.”. Downside #2: The response rate will be nil.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.