What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
ViewPoint
MAY 13, 2016
A couple of years ago I wrote a blog for Salesforce.com about lead definition. A ULD clarifies what a lead is to everyone in your organization, and these leads also: Fit the profile of your ideal customer. An inquiry becomes a lead when it: Fits the target customer profile (industry, revenue, number of employees, etc.).
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