Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JANUARY 1, 2011

Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. B2B buyers are more sophisticated than ever.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100