Product Search Engine Marketing SEM Wiki 
Adobe Experience Cloud Blog
AUGUST 27, 2008
Marketing and PR practitioners have actually, in many ways, been slow to get this. Buyers used to rely on marketing for product information because even though they knew the information would be biased, detailed product information was scarce and difficult to obtain. Today, information is abundant.
WebMarketCentral
JANUARY 28, 2008
Top mistakes newbie SEOs make by Jennifer Slegg - Search Engine Marketing Consultant Solid advice for newbies or SEO pros who need a reminder of mistakes to avoid, though one must be a bit careful with the first item, "My site ranks for `some really obscure multi-keyword phrase`".
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