The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. Like Be the first to like this post.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Zoominfo

FEBRUARY 25, 2021

Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead? Pretty simple, right? The Lead Generation Process.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead? Pretty simple, right?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Engagio

JANUARY 14, 2021

Intent — Find the accounts that are showing interest in your product or your competitor’s. But yours could be set up differently, based on your business’s needs: Qualified — Aware — Engaged —. Marketing Qualified Account — Sales Qualified Opportunity — Pipeline Opportunity —. But wait, there’s more!

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Zoominfo

OCTOBER 21, 2021

Access to sales intelligence will inherently categorize business dependencies, pain points, and ultimately help establish segments. Its made up of the following: Total Addressable Market (TAM): The entire spectrum of prospective buyers who could potentially use a product — even the outliers.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Oktopost

NOVEMBER 18, 2020

“No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. alongside the interest.

Social Media 91

Social Media Top of Funnel Lead Ranking Lead Scoring 91