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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. HS) What problem does KnowledgeTree solve? (DC)

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.) A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions.