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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

The company had a good product—better than the competition—yet it disappeared. A couple of years ago I wrote a blog for Salesforce.com about lead definition. A ULD clarifies what a lead is to everyone in your organization, and these leads also: Fit the profile of your ideal customer. Define what a lead is.

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Why ZoomInfo Acquired EverString

Zoominfo

Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. Combined with ZoomInfo’s depth on technographic, intent, and company attribute data, millions of key prospect and company records take on a 360-degree profile. About EverString.

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Why ZoomInfo Acquired EverString

Zoominfo

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? So, take my comments with a grain of salt.