Biznology

MARCH 3, 2011

Image via Wikipedia. The SMB space is the biggest puzzle that the online world has been trying to solve and, with just a few exceptions, it has failed miserably to this point. by Frank Reed.

SMB 80

SMB Wikipedia Personalization Marketing 80

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). Technology enables systems and processes. What I am specifically referring to is that companies have built-in systems and processes that have been in existence for years and may not have undergone a serious overhaul in many years. By systems, I do not refer to technology.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Biznology

APRIL 29, 2013

Photo credit: Wikipedia. Today, 100% of Symantec’s $300 million SMB sales run through this channel, which is operated for them by the SaaS outsourcing supplier Rainmaker Systems. Platform suppliers like Rainmaker are building systems specifically designed to support B2B buying processes, with consumer-like features and ease of use.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Quantitatively, we are seeing through various studies and reports that buyers are engaged in the buying process differently. Depending on which study, buyers are performing different kinds of activities for nearly 70% of the buying process before sales intervention. Follow @tonyzambito.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. Financial services and telecom have also done well with frequency marketing programs in SMB, examples being American Express OPEN, the MasterCard Business Bonus program, and Verizon’s BusinessLink. Business marketers have much to gain from retention marketing. How do you prevent defection?

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

JULY 25, 2013

Photo credit: Wikipedia. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing. Here’s a 3-step process for conducting a B2B content audit. Market segment it is targeted to, such as large enterprise or SMB. Attract new prospects, and 2.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Kapost

JANUARY 6, 2017

If you sell to SMB the match rate is expected to be lower (<40%). Automated – using Natural Language Processing and Machine Learning technology is rapidly. According to Wikipedia , 80-90% of all data is unstructured. Every time you hear or say the word “manual process” at your company, ask “how can I automate this?”

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95