Everything Technology Marketing
OCTOBER 10, 2010
In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries.
Everything Technology Marketing
AUGUST 22, 2010
Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition.
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Everything Technology Marketing
JANUARY 31, 2012
4 - Targeted segmentation & messaging With much "distraction" by social media, marketing automation and new marketing tactics, marketers are re-discovering fundamentals such as market segmentation. The benefits of segmentation are substantial. In short, they are more profitable.
Everything Technology Marketing
MARCH 14, 2011
2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving. This path needs to be made painfully easy for prospects to travel along.
Everything Technology Marketing
JULY 10, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).
Everything Technology Marketing
MAY 24, 2010
Clearly presented, educating the reader along every step of their decision making process. Here are the seven steps to B2B marketing success in this new era: 1 - Segmentation & Profiling Sound familiar? How do they impact the buying process? Now imagine the information customers are finding is yours.
Everything Technology Marketing
APRIL 8, 2010
They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will. What business problems do they face?
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