European CDP Market Is Still Behind the U.S.
Customer Experience Matrix
FEBRUARY 7, 2019
I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. the term came to be more associated with B2B sales and customer service in general and the Salesforce.com Sales cloud in particular. It commonly referred to B2C as well as B2B. Later, in the U.S.,
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