Remove Process Remove Salesforce.com Remove Template Remove Terms and Conditions
article thumbnail

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Let’s run through the standard demand generation process to see how this works in practice. This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. Reports include graphs as well as tabular data.

article thumbnail

Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. This is, after all, the way “real” process diagrams are built by programmers and engineers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Users can build shared templates that are later modified for individual projects.

article thumbnail

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

article thumbnail

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

So the Event Management Process- I’m gonna break that down into really three major areas. So if you’re in a middle of the sales process with someone, then go ahead and invite them out. If we parted on friendly terms and we kinda understand why we lost that deal. They’ve opted in so they’re interested in your company in some way.

article thumbnail

PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Google got the process streamlined. But if they are searching for a non-branded term, just a generic keyword that then brings at prospect to your brand for the first time. There’s always processes that they’re doing which are completely automatable in a sales conducive way. It’s not just code it and load it.

article thumbnail

An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

Sales enablement means continually increasing efficiency of your sales ecosystem through the use of strategies, tools and process. And then you got have a process. So you have to have these strategies, tools and process to really do a good job at sales. So I’m going to throw a definition out there to everybody.