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Zero Party Data: What It Is and Why You Need It

Oktopost

If so, it’s reasonable to think that has something to do with the additional requirements imposed by the recent wave of new privacy regulations. Today’s consumers are guarded about their privacy and suspicious about what companies want to do with it (and to whom it might get sold). What’s a marketer to do? Why Use Zero Party Data?

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5 Types of Data Breaches You Should Know About

Valasys

Ransomware can be delivered through email, malicious websites, or through social media messages among other avenues. Ransomware can cause innumerable damages to your company & data privacy, and therefore is certainly amongst the types of data breaches that one should know about.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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Top 5 Inbound Marketing Articles to Start the Week: Geo-Marketing

Hubspot

Geo-Marketing As A New Business Marketing Tool Author: Melih Oztalay on Search Engine Journal Melih's article provides a helpful introduction to geographic marketing (geo-marketing), defining it as "a new method of marketing a business and its website through web searches, mobile searches and social media." Connect with HubSpot :

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6 Tips for Securing Your Data from Cyber Attacks as a Remote Worker

Single Grain

Use Spyware Protection Software. Your next step is installing spyware or malware protection software. Even if you understand the basics of protecting yourself from spyware (not clicking on links in unknown or suspicious emails, being wary of opening attachments, and so forth), there is still a chance that you could end up with a virus.

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