Privacy Privacy Protection ROAS Transparency 
Martech
MARCH 11, 2024
Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes? Data hygiene is more than just cleaning and organizing your customer data.
Envy
APRIL 5, 2022
This type of sentiment has been simmering for years, leading to the introduction of a slew of privacy regulations like GDPR, CCPA, a variety of privacy updates from Apple and others. This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue. Enhanced Conversions and Advanced Matching.
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Single Grain
AUGUST 7, 2023
Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. Advertisers can’t send Facebook Messenger ads to people in Canada, the U.S.,
Convert
APRIL 12, 2022
Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought. So what does that mean for you?
Convert
APRIL 12, 2022
Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought. So what does that mean for you?
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