Martech
MARCH 11, 2024
A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). Identity’s significance may vary; it is crucial, but not always to the degree presumed.
Envy
APRIL 5, 2022
By shifting their focus more to first-party data, brands give consumers the transparency they’re looking for while still getting the behavioral insights they need to deliver personalized experiences.”. This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue.
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Single Grain
AUGUST 7, 2023
Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices.
Convert
APRIL 12, 2022
Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Your open rates are skewed Email numbers are no longer accurate.
Convert
APRIL 12, 2022
Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Mail Privacy Protection (MPP) has made sure of that. Your open rates are skewed Email numbers are no longer accurate.
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