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Act-On Software Stresses Ease of Use

Customer Experience Matrix

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. sequential campaign flows with conditional actions in each step and “early exit” conditions that can remove leads from the flow at any step. No long-term contract is required and a 14 day free trial is available.

Act-On 120
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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. Campaigns can have multiple actions, each with its own entry conditions.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system.

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Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Each action can be associated with a set of conditions that determine whether or not it is executed.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Users can build shared templates that are later modified for individual projects.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Conditions can also define waiting periods in multi-step campaigns.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

But here, just have an agreement or a template, define your buyers, define your sales plan, know who you’re going after, identify, you know, what is a qualified lead, what is the lead, define those things, make sure both teams really agree there on what that is. You want to be able to create sales template in the platform.