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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). The Hours & Directions Pages, Contact Us pages, Pricing Pages are pages devoted to specific purposes that are aligned with conversions.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

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How to Optimize the Cost of B2B Marketing

Valasys

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

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How to Define & Measure Social KPIs – Part – 2

Valasys

Important demographic, technographic, firmographic, psychographic & “fit-data” about the potential buyers, as follows, can help in segmenting the audiences: Where the followers on your Twitter page coming from & what are is their primary gender?

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Architecting multichannel content strategies & designing campaigns according to the users’ psychographic habits utilizes the intent signals from the prospects to prepare an invisible armory to attract, engage, convert & retain them. Tracing out Customer Motivation: B2B marketing is primarily driven by need rather than by desire.