Sales Engine

JUNE 28, 2016

If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Sales Engine

SEPTEMBER 13, 2017

If this occurs, the software provider will be more than happy to offer you consulting services to operate the software they sold you. These consulting services can double or triple the cost of the original purchase price. Ask the provider what percent of their revenue is from software vs. consulting services.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Budget Demand Generation Demand 120

Sales Engine

NOVEMBER 12, 2015

Delivering the best product or service is now a given. Consumers are more educated about the products and services you offer. By watching videos and reading (online, mobile) reviews, they’re able to easily compare products for both price and value through the opinions of others. Videos now have billions of views.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

MARCH 3, 2016

But even more interesting, when calculating the average selling price of closed business, the MQL has a value to the company of $224. For example, if you’re a buyer of payroll services and you have 10 employees, you’re probably not going to need to read a lot of white papers on the subject.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Purchase 120

Sales Engine

MARCH 3, 2016

But even more interesting, when calculating the average selling price of closed business, the MQL has a value to the company of $224. For example, if you’re a buyer of payroll services and you have 10 employees, you’re probably not going to need to read a lot of white papers on the subject.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Purchase 120