Act-On

APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. Location If you don’t provide your service or product to their location, they will never be your customer — so downgrade their lead score accordingly. Need more ideas? Just ask your SDRs.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Act-On

SEPTEMBER 25, 2023

Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. Financial services or SaaS companies? For example, if a prospect checks out your pricing page, that’s a good sign they’re interested in buying your product—and it warrants a high score.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

NOVEMBER 7, 2023

The major ISPs (Inbox Service Providers such as Gmail , Yahoo! For customers enrolled in Act-On’s Enhanced Deliverability Services, we tailor a 250ok list to get an idea of the inbox landscape and to provide guidance on improvements. The marketer looks confused. How can this be? They came here to get answers!

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184